CHECKMATE is a reality TV show that offers a fantastic opportunity for you the sponsor to identify your products with the branding of the show. Due to its relevance to the current climate and general interest in sports of all types, the show is classed as must- see viewing.

Given the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate with their product or corporate image.

CHECKMATE is appropriate for the sponsor’s product and corporate image as it presents itself as being up-scale, classy and clean. This format is inspired by a very popular BBC programme Master Game from the 1970's and 80’s and has the potential to attract the highest of ratings, with viewers tuning in week after week as the tension mounts and the winner is found.

CHECKMATE will appeal to a wide range of sponsors and the applications of this sponsorship are limitless. Despite their popular image as reclusive ascetics, chess players consume immoderately: in categories traditionally used to measure affluence (cars, watches, air travel, branded alcohol consumption, online purchasing), global research organization TGI (WPP) reports that chess players are 40-100% more likely to purchase a luxury item than a non-chess-player.

CHECKMATE targets not only those who are interested in chess but viewers that like watching people interact in different situations and take part in competitions. This includes those medium or well educated at the age of 20-55, both single people and families. In terms of both style and content, CHECKMATE is intended to  appeal  to a great range of viewers, regardless of social status and gender. Its two main strengths in ensuring viewer satisfaction will be its concentration on chess playing skills plus the unmissable social interaction between the chess players – the contestants.